Liz Truss, Steve Bannon and Tucker Carlson? A Look Inside the Former PM's Foray for Make America Great Again
The former UK leader, launched the first edition of her video series with a promise to unmask "malicious actors" striving to bring down Western democracies. Truss elaborated she would lay bare how an "global web of progressives operate to undermine the democratic process and the electorate's mandate."
"We're going to look at the Maga phenomenon and observe how this can be accomplished in Britain," she said. "Our guests will include the leading lights of the Make America Great Again campaign."
In advance of the series premiere, there was a notably ardent backer. "This is the beginning of a type of political shift," stated John Solomon. His Just the News platform will host the Truss's new audio shows.
Building Connections in the Maga-Verse
UK-based allies, such as a pro-Reform adviser, played a role in her launch the Truss's program. The production is competent, if somewhat rudimentary. The show has attracted 10,000 subscribers in her initial seven days and her debut had 67,000 views in that timeframe.
It is a small opening, but in aligning with John Solomon, Truss is being thrust into a well-developed right-wing media network creating and spreading Maga talking points. Key fixations encompass alleged censorship by the mainstream media and a aim to eradicate a conspiratorial 'deep state' – a force that she attributes her downfall to for the swift end of her calamitous premiership.
"Just the News is not well-known past the pro-Trump media sphere, but it does have influence there, primarily thanks to Solomon, who offers opinions on pro-Trump shows like Steve Bannon's War Room and has even spoken with the former president," commented Professor Alex Hinton, who has analyzed the Trumpist political wave.
A Controversial Partner
The former PM's foray to transplant Maga media to the United Kingdom has drawn her nearer to divisive personalities such as the journalist.
He established his media outlet after scrutiny after he was accused of promoting false stories about the President's actions in the Ukraine, as well as controversial stories about the former US ambassador to that country.
His claims were echoed across the pro-Trump outlets, with he appearing as a regular guest on the prominent Fox News show. The former president personally boosted the journalist's work.
Solomon made the reports about Ukraine in a series of columns for the outlet the political newspaper, where he had already been re-designated as an opinion writer following internal criticism regarding his reporting. His claims were central in Trump's demand for the Ukrainian government to probe the Bidens in 2019. Those demands resulted in impeachment charges targeting Donald Trump. The US Senate later found not guilty the then-president.
Not long after Solomon left the Hill in October 2019, the outlet announced it was carrying out a review of his columns relating to Ukrainian matters. It concluded the journalist had relied on unreliable sources and stated he "omitted crucial information about primary contacts in Ukraine, specifically the reality that they had been charged or were the subject of inquiries."
Joining the Network
His TV and radio guest spots are a example of the political media environment the former prime minister is entering. Solomon mentioned his backing of her new show on a show he co-hosts on the conservative cable network, a conservative television outlet that is where you find the conservative firebrand former adviser Steve Bannon and on which former Fox host Tucker Carlson also is seen. She has already interviewed the political operative on an early episode.
Through her association with the journalist and his outlet, Truss has become a small part in a broader ecosystem of pro-Trump platforms that frequently share and promote one another's material.
Solomon's own programs have repeatedly hosted personalities such as Mike Benz, a political voice whose criticism of USAID was referenced by Elon Musk as grounds for dismantling the international development organization.
An International Strategy
While Truss's stilted style and professional woes have drawn derision in Britain, a number of stateside commentators are not discounting her efforts to reinvent herself as a UK offshoot of the pro-Trump media ecosystem.
"You have to take folks like that with seriousness, although you may not want to accept their words at face value," commented a former Biden White House aide, who served in the Biden White House.
"Observers witnessed how in 2024 President Trump utilized that ecosystem to disseminate his views. Undoubtedly that ecosystem transmits and affects conversation abroad. It looks fairly obvious to me that the environment in the UK are comparable to what allowed this parallel press sphere to flourish in the US."
a political theory expert, said the online conservative ecosystem was already exerting influence in the United Kingdom.
"The internet transcends national boundaries," he stated. "There's a kind environment within which stuff flows – on occasion manifesting in radical ways and sometimes less so – but which is connected."
Hinton said the expansion of the internet-based right wing in the United Kingdom lately meant the "possibility to have a larger effect is considerable."
Cross-Atlantic Aspirations
"Liz Truss along with political figure Nigel Farage recently appeared at the the major conservative conference, where I watched as they deployed Make America Great Again rhetoric ahead of the {king of Maga|